Under my web design Twitter account, I chastised GoDaddy when their email servers crashed one time, causing me much inconvenience. The other opportunity here is that you can provide customer service or even intervene where there might have been a misunderstanding and stop it from spreading. This is customer feedback, whether or not the users realise they are providing it. If you have a product or service and you know people on Twitter are talking about it, it makes sense to set up a column programmed to detect and serve up Tweets containing references to your keywords. One thing this is great for is monitoring mentions of specific hash tags or keywords. You can either look at your own account activity or at the activity of other accounts. The data/Tweets of the entire Twitter universe can be observed in isolation. If you want, you can Tweet from multiple accounts simultaneously. While you’ll have a master account (usually the very first Twitter account you use to activate Tweetdeck) you can add other accounts any time as long as you know your username and password. The feature you might find yourself most grateful for is the option to add multiple accounts to a single dashboard. I’m still present on Twitter – interacting – but having some tweets publish automatically in the background is like having two versions of me at the computer. I like to schedule tweets with custom screenshots and hashtags to publish automatically because I’m always too busy chatting to create graphics there and then. For one hour each week a group of people come together to discuss a particular topic. Here’s how I have been using scheduling: I participate in weekly Twitter tweetchats. Remember to actually turn up and socialise!
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